About Us

Welcome to Formula Pooch, your ultimate destination for automotive inspired dog accessories that blend the thrill of racing with the joy of companionship. Our story begins with a passion for speed, competition, and the unwavering bond between humans and their four-legged friends.

The minds behind Formula Pooch are no strangers to the adrenaline of the race track. With a history of competitive racing across various events within the United States, we've experienced firsthand the exhilaration of pushing limits and the joy that comes with being part of a team. Our journey has been fueled not only by a love for speed but also by our constant companion, Andy – a spirited Yorkshire Terrier who has stood by us through every twist and turn.

Noticing our furry friend's lack of gear to mirror their love for racing, Formula Pooch was born. Our mission: fuse automotive racing and our beloved dogs, creating stylish, comfortable, and functional accessories. With top-tier, car-inspired products, we empower your canine companions to exude the same enthusiasm and pride as we do on the track.

 We take immense pride in the authenticity of our brand. Just as our team has experienced the thrill of the track, we understand the joy that comes from sharing those experiences with our four-legged companions. Formula Pooch is more than a store – it's a testament to the connections we forge with our pets, the adventures we embark upon, and the unforgettable moments we create together.